Content that adds to the conversation, doesn't contribute to the noise.
Some of the agencies, businesses and brands I've written for.
Your website is your most valuable real estate. What are you trying to achieve with it? Here’s what I’ll add: content that converts visitors into customers for you. My goal is to write copy that is informative, persuasive, to the point and search engine friendly.
No matter how great your content, if users can’t find it, it doesn’t exist. For your website to have impact, it must be read. To be read, it must be found. To be read widely, it must be found by the search engines.
Yet. SEO copywriting is not just about writing for the search engines; Google isn’t going to buy anything from you, nor will they contact you for services. People just might – and that’s who I write for.
Successful social media requires thorough understanding and diligent maintenance. Twitter, Facebook, LinkedIn, blogging … I can assist in creating and managing your social media efforts
Need your current marketing material updated and translated for the web? Or your newly redesigned website needs updated content? I’m an expert in helping define your audience, determine the appropriateness of your content and manage the overall organization and coherence throughout your site.
Inventive ideas that generate the response you seek; whether that is buy now, contact us now, or come see us now. No matter what or whom you strive to reach, I am a quick study who can adopt the voice and vocabulary of your target - writing that captures the attitude and vocabulary of a particular group and reaches them with a clear and specific message.
Remember when print ads were THE thing? I’ve been at this long enough to remember when people read newspapers and had the phone book next to their land line. Whether your goal is to sell products directly, generate sales leads, build product awareness or build your company’s image, I am able to consistently deliver written copy that get results.
#1. The stuff hanging on my office walls.
There’s the BS in Advertising from the University of Illinois (#3 advertising program in the nation). There’s also an MS in Clinical Psychology. Flanked by my Disney Ducktorate Degree in Communications are two state licensures: professional counselor and equine-assisted therapist. Working with me, you benefit from over $119,000 in education, training and research.
2. Free therapy included!
We all could benefit from therapy - especially when it's free. As a licensed psychotherapist, I may be the only copywriter who truly understands why people act the way they do.
All those hours spent in clinical training and seeing hundreds of clients gave me a ninja-like ability to understand human motivation and behavior. I specialize in what makes consumers behave in the ways they do. As a result, I write conversational copy that speaks directly to your consumers in a voice that rings true.
#3. Crisis intervention expertise.
I am a certified crisis line counselor. What's in it for you? First, you get a writer who knows how to talk and listen to the distracted and disgruntled consumer whose ear you want. Second, no matter what the timeline or last-minute crises, you have a writer who will not melt down or freak out. I’ve effectively handled suicidal callers - so I’m confident I can manage whatever copywriting calamity you throw in my direction.
#4. I worked with Mickey Mouse.
At the Happiest Place on Earth, I learned how to build the world’s biggest brand: Disney. I know the secret to the two things Disney does better than anyone: customer service and branding. When asked his philosophy for success, Walt replied, “It’s all about the mouse.” I apply his rationale to my writing: “It’s all about the copy.” My words will motivate your readers to take the action you want.
A little bit of everything - web content, copywriting, concepting and blogging.