Brand Voice & Messaging
Every brand needs a voice. In the war for customers' hearts and minds, messaging leads the way. I craft persuasive brand messages that differentiate, resonate, and tell a story that gets people excited about your product or services and rallies them behind your flag.
Your website is your most valuable real estate. What are you trying to achieve with it? Here’s what I’ll add: content that converts visitors into customers for you. My goal is to write copy that is informative, persuasive, to the point and search engine friendly.
No matter how great your content, if users can’t find it, it doesn’t exist. For your website to have impact, it must be found easily and read widely. This isn't about writing for the search engines; Google isn’t going to buy anything from you, nor will they contact you for services. People just might – and that’s who I write for.
Top executives and entrepreneurs are busy running their companies, so they hire me to be their invisible yet influential voice. From thought leadership on social media to lead nurturing campaigns and nonfiction books, I articulate my client's brand voice, tone, and messaging.
Content Audit & Improvement
Need your current marketing material updated and translated for the web? Or your newly redesigned website needs updated content? I’m an expert in helping define your audience, determine the appropriateness of your content and manage the overall organization and coherence throughout your site.
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